Adanna & Co. was founded by Adanna Alessandra “Star” Lancaster in 2013 as an intimate expression of style, sophistication, and feminine power. What began as a vision rooted in pixelated elegance has matured into a revered name in digital fashion. Inspired by traditional craftsmanship and guided by a philosophy of uncomplicated luxury, ADANNA has since established itself as a international fashion house dedicated to women’s high fashion, ready-to-wear, and refined accessories. In 2024, the brand debuted its first official fashion show—a critically acclaimed collaboration with Valentino—marking a defining moment in its ascent. With the launch of its signature perfume and velvet-finish lip set, Adanna & Co. continues to curate timeless essentials that marry beauty with attitude. This is more than a label. This is the ADANNA state of mind.